Radio advertisement Report Submitted by:1. Ayesha Khan2. Sana Asalam 3. Nayab KaramatSubmitted to: Dr. Nazia Rehman Date of submission: March 19th, 2026 Table of content: 1. Topic 2. Introduction 3. Background 4. Significance 5. Process of production 6. Pre- storyboarding 7. Equipment 8. Editing 9. Voice over Topic: Ramzan Iftar Meal Box Promotion Advertisement (Asal Foods)This advertisement focuses on promoting Asal Foods’ special Ramadan Iftar Meal Box, created to simplify the process of preparing iftar during the busy month of Ramadan. It addresses a common problem faced by many households, where preparing multiple traditional items for iftar can be time-consuming and tiring. By offering a ready-to-cook solution, the brand provides convenience without compromising on taste or variety.The advertisement highlights the affordability and value of the meal box, which includes a selection of popular snacks such as samosas, spring rolls, vegetable rolls, and shami kababs. It presents the product as a practical option for families who want to enjoy a complete and delicious iftar with minimal effort. Overall, the introduction sets the tone by clearly communicating the purpose of the advertisement, which is to attract customers and encourage them to choose Asal Foods for an easy and satisfying Ramadan experience.BackgroundThis advertisement is designed for families who look for convenience and ease during Ramadan. It focuses on the daily challenge of preparing multiple food items for iftar, especially for households where time and energy are limited. Since it is a radio advertisement, the entire message relies on audio elements such as voice, tone, and sound effects to capture attention and deliver the message clearly. The imaginary brand, Asal Foods, is presented as a solution provider that understands family needs during Ramadan and offers ready-to-cook meal options.SignificanceThe significance of this advertisement lies in its focus on convenience, affordability, and variety. It highlights how Asal Foods simplifies iftar preparation by offering a complete meal box at a reasonable price. For families, this reduces cooking time and effort while still allowing them to enjoy traditional snacks. The ad also builds brand awareness by associating Asal Foods with ease, quality, and taste during Ramadan, which is a highly important time for consumers.Process of ProductionThe production process of this radio advertisement is simple and focused on audio delivery. Since it is a 30-second ad, the script is kept short, clear, and engaging. The voiceover is recorded using a mobile phone recorder instead of a professional studio setup, making the process easy and accessible. Basic background sound effects, such as light kitchen or frying sounds, can be added to create a realistic iftar atmosphere. The main aim during production is to ensure that the message is delivered clearly within the limited time.Pre-StoryboardingEven though this is a radio advertisement, a basic storyboard is planned in terms of audio flow. The ad begins with a relatable situation of iftar preparation, followed by the introduction of Asal Foods’ Ramadan offer. Then, the product details are clearly mentioned, including the items in the meal box and the price. Finally, the ad ends with a call to action, encouraging listeners to visit the website and order the meal box. This structured flow ensures clarity and impact.EquipmentThe equipment required for this radio advertisement includes a mobile phone for recording the voiceover, basic earphones or headphones for monitoring, and a quiet space to avoid background noise. A laptop or mobile device is used for editing purposes. This setup keeps the production simple and cost-effective.EditingThe editing process is carried out using CapCut. The recorded voiceover is adjusted by removing noise and improving clarity. Light background music and sound effects may be added to enhance the overall feel of the advertisement. The final audio is trimmed and aligned to fit the 30-second duration, ensuring a smooth and clear output.Voice OverThe voiceover of this advertisement is delivered in a clear and friendly tone to connect with family audiences. A female voice artist, Sana Aslam, records the ad using a mobile phone recorder, keeping the process simple rather than highly professional. The script is written by Ayesha Khan, ensuring a clear and engaging message. The editing is handled by Nayab Karamat using CapCut to finalize the advertisement.ScriptIs Ramzan iftar ki tayyari banayein aur bhi asaan. Kyun ke Asal Foods laya hai aap ke liye special Ramzan offer.Hasil karein hamara Iftar Meal Box sirf Rs.1999 mein, jis mein shamil hain 6 aloo samosay, 6 spring rolls, 6 vegetable rolls aur 12 mazaydaar shami kabab.Bas nikalein, fry karein, aur apni iftar ko aur bhi khaas banayein.Toh phir der kis baat ki? Aaj hi hamari website visit karein aur Asal Foods ka Ramzan Meal Box order karein.Asal Foods. Zaiqa jo dil jeet le.
